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Audit & Monitoring for a Nationwide Retail Branding Campaign

A story of audit, compliance, and non-performance for one of India’s premier Health Insurance companies’ DOOH and retail branding campaign.

Branding, Banners & the Big Picture

Branding, Banners & the Big Picture

The client rolled out an extensive retail branding campaign across India’s Tier 2 and Tier 3 cities — a calculated move to deepen brand presence beyond metros.

The creative was clean, the messaging consistent, and the placements strategic. Every DOOH screen, standee, flex, and digital signage formed a part of a larger canvas aimed at strengthening regional reach and empowering agents to communicate offerings effectively.

With over 1,600 locations selected and numerous retail touchpoints activated nationwide, the objective was clear: visibility, trust, and saturation

The Client

Care Health Insurance Limited

Care Health Insurance
  • Sector

    Banking, Financial Services & Insurance (BFSI)

  • Headquarters

    Gurgaon, Haryana, India

  • Annual Turnover

    3900cr+

Fine Print Media

What began as a standard third-party verification evolved into a meticulous, ground-level investigation. Our mandate: audit over 1600 retail sites across India to ensure:

  • Timely and secure delivery of branding material.
  • Proper and visible installation across media formats.
  • Functional LED screens, live and operational.

Our team traveled across remote and underserved regions—beyond metros and into the country’s retail heartland. And as the inspections unfolded, so did the gaps: torn flex banners, missing media assets, uninstalled LED screens, and cases of media left unattended or poorly maintained.

When the Fine Print Hit the Field

The Verdict

The audit revealed significant execution gaps across the campaign. Many locations lacked installed LED screens, while others displayed torn or improperly installed media. Inventory often failed to reach the sites on time, undermining visibility and impact. These issues were widespread enough to affect the overall effectiveness of the branding effort.

Our team meticulously documented every discrepancy, tracking performance by location to deliver a detailed analysis of the shortcomings and their impact on the campaign.

The complete analysis, including detailed breakdowns and insights, is available in the full report — fill out the form below to access it.

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