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OOH Audit
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How It Works

We operate a circle of accountability—powered by people, proprietary technology, and refined processes—built to bring trust, transparency, and clarity to the Out-of-Home industry. Every audit, every insight, and every verification is part of a system designed to uphold the integrity of your campaigns from start to finish.

The OOH Audit system we have built combines a suite of proprietary tools and applications, designed for on-ground verification and campaign monitoring. Our technology addresses key industry challenges, such as pilferage, misreporting, & execution gaps, and ensure compliance, visibility, and control at every step.

Objective. Transparent. Accountable.

Campaign Mandate

Define the Mandate

In this initial step, you’ll share the campaign mandate with us. This includes key details such as the list of locations, specific coordinates, and any campaign guidelines or objectives. This information serves as the foundation for the entire audit process, ensuring that we align our efforts with your campaign’s goals. The mandate acts as a blueprint, guiding our team’s actions and setting the framework for the next steps.

Excel
Ground Team

Deployment of Ground Team

Once the mandate is defined, we assign tasks to the field agents. Our experienced field agents are dispatched to the designated locations, equipped with our proprietary tool, the Moshpit App.

This app ensures they have all the necessary campaign details and site-specific instructions at their fingertips. The agents capture proof of performance on-site and upload geo-tagged photos, providing you with accurate, real-time data on the ground.

Moshpit
Geotagging

Field agents use the Moshpit App to capture real-time visual proof when present at the campaign site. The app ensures location accuracy and allows agents to record site conditions directly from the field. Field agents can review the clicked image embedded with metadata, timestamp, coordinates, and address. They can also flag issues, add remarks, or select the site condition before uploading to ensure that complete and accurate data is sent to the server.

Monitoring

Real-Time Monitoring

As our field agents capture geo-tagged photos and updates from the field, these are instantly uploaded and accessible through the dashboard and the Brand Manager app. The app is designed for senior executives to gain full visibility of the on-ground activities, including campaign images, site data, and audit logs. Monitor progress in real-time, track specific locations, and stay up-to-date with every site and agent on the ground, all in one central platform.

Brand Manager
Oversight

Field agents use the Moshpit App to capture real-time visual proof when present at the campaign site. The app ensures location accuracy and allows agents to record site conditions directly from the field. Field agents can review the clicked image embedded with metadata, timestamp, coordinates, and address. They can also flag issues, add remarks, or select the site condition before uploading to ensure that complete and accurate data is sent to the server.

Reports

Review Consolidated Reports

At the end of the audit period, all the collected data is consolidated into well-structured reports, available in PDF or Excel formats. These reports include detailed agent logs, flagged locations, compliance status, and additional insights. We make sure the reports are clear and actionable, providing you with a comprehensive overview of the campaign’s performance and any issues that may require attention.

Reports

The Excel report includes complete location metadata including coordinates, address, timestamps along with field agent details and site-specific inputs. The reports can be customized to include any data your team needs for review.

Download reports in your preferred format; easy to share, review, and present to stakeholders.

Needs

Tailored to Your Needs

We can configure the process to match how your team works—report formats, frequency, dashboards, or approval flows.

Learn more about our independent audit and monitoring process, explore custom reports, get pricing tailored to your campaign requirements, and see our tools in action.
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