• PortalIcon
    • Person

    Login

    Please enter your phone number to continue.

    Please enter your phone number. Arrow
OOH Audit
Home
backMain Menu
Services
How It Works
About
Contact

Pre-campaign site surveys and on-ground audits to assess media locations, collect data, and plan smarter Out-of-Home advertising campaigns.

Book a Strategy CallArrow

Branding Recce and Data Collection

Plan and Validate Your OOH Branding Campaigns with Accurate Data

Our branding recce and OOH data collection services provide detailed insights into potential media sites before campaigns launch. We conduct pre-campaign on-site visits to assess locations and gather firsthand information. Using location data, consumer behavior, and traffic analytics, we help you select high-visibility, brand-safe sites and plan campaigns backed by reliable data.

Branding Recce & Survey

Assess Campaign Locations and Plan Pre-Campaign Audits

Evaluate prospective campaign locations, analyze audience behavior, and monitor traffic movement. Capture on-ground data that validates site feasibility, media visibility, and compliance to help plan and execute OOH campaigns with confidence.

  • Geo-Tagged Site Surveys

    Geo-Tagged Site Surveys

    Capture precise visual reports with geotags and coordinates for accurate location verification.

  • Audience Behavior Mapping

    Audience Behavior Mapping

    Understand footfall patterns and consumer movement around sites.

  • Traffic Flow Analysis

    Traffic Flow Analysis

    Measure & understand vehicular traffic flow & identify high-impact zones.

  • Pre-Campaign Site Feasibility Assessment

    Pre-Campaign Site Feasibility Assessment

    Shortlist brand-safe locations based on reach, frequency, and visibility.

  • Branding Compliance Checks

    Branding Compliance Checks

    Verify asset installation, quality, and adherence to campaign standards.

Ground-Level Data That Shapes Smarter Campaigns

Conduct on-ground assessments before deploying any media assets. Capture accurate site-level data, observe traffic patterns, and evaluate real-world visibility to understand each location’s true potential. Shortlist sites that align with your campaign goals and target audience. The data collected serves as a valuable reference for future campaigns, media planning, and investment decisions.

Pre-Activation Site Check

Pre-Campaign Groundwork: Know Where Your Ads Will Be Placed

Plan Smarter Campaigns with Accurate Location Insights

Plan Pre-Campaign Audits

Pre-campaign audits and on-ground verifications ensure that media sites meet visibility, safety, and compliance standards. They help validate traffic and audience data, reducing risks tied to poor site selection. Without assessing campaign locations beforehand, brands may face wasted budgets, ineffective reach, and branding inconsistencies. Thorough groundwork improves decision-making, streamlines campaign execution, and maximizes impact.

  • Reduce risk of poor site selection with verified location data.
  • Ensure consistent branding through media asset inspections.
  • Improve targeting using detailed traffic and audience analytics.
  • Identify and resolve site feasibility issues before campaign launch.
  • Enable proactive monitoring with real-time data collection.

Frequently Asked Questions

Learn more about our services, tools, and processes, and find quick answers to common questions.

We start by identifying target locations based on your audience; visit each site, capture geotagged photos, evaluate visibility, foot traffic, surrounding environment, and collect detailed location data to make informed decisions before campaign deployment.

Branding recce helps assess site feasibility, estimate impressions, and identify visibility challenges. It ensures your media assets are placed at high-impact locations that match your campaign goals.

Physically inspect each media site, capture coordinates, check lighting, traffic flow, nearby structures, and take time-stamped photos.

Location coordinates, media dimensions, visibility conditions, traffic volume, surrounding obstructions, and current branding status are collected during an OOH audit or recce.

Accurate data collection helps select better-performing sites, avoid low-impact areas, and align placements with consumer movement. It makes planning more data-driven and reduces guesswork.
Learn more about branding recce and data collection, see how we conduct pre-campaign audits, verify media sites, and collect real-time data before your campaign goes live.
Request A DemoArrow

If You Can’t Join Them, Beat Them!

The Meridian.API Newsletter

A newsletter about geospatial analytics, location intelligence, AI, data science, and data visualization. A newsletter about building world class products, and use of science, mathematics, and logical reasoning.

And as Aristotle might say, ‘A newsletter about keeping pleasure in the job that puts perfection in the work.’

Logo

Contact

Request your personalized strategy call and demo—just complete the form and we’ll be in touch shortly.

Contact
|
+91