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Audit, Compliance, and Campaign Control for Real Estate Branding Campaign

A story of how one of India’s leading developers streamlined operations, eliminated pilferage, and ensured brand compliance across Delhi NCR.

Accountability, Reach, and Real-Time Monitoring

Accountability, Reach, and Real-Time Monitoring

The Pradhan Mantri Ujjwala Yojana (PMUY) campaign is a government-led initiative designed to spread awareness about clean cooking fuel across India. With over ₹600 crore in allocated funds, the campaign needed to be executed across thousands of locations with complete accountability.

OOH branding was deployed at scale—across fuel stations, rural towns, and remote districts. Every site had to be verified. Every rupee had to be justified.

Digital Infrastructure

The Digital Infrastructure for Nationwide Execution

The Pradhan Mantri Ujjwala Yojana (PMUY) campaign is a government-led initiative designed to spread awareness about clean cooking fuel across India. With over ₹600 crore in allocated funds, the campaign needed to be executed across thousands of locations with complete accountability.

OOH branding was deployed at scale—across fuel stations, rural towns, and remote districts. Every site had to be verified. Every rupee had to be justified.

Ground Level Impact

Field teams, local workers and temporary staff, used our audit tools to report execution, submit site-level proof, and provide remarks from remote areas in real time.

Senior officials tracked campaign performance across states, reviewed verified reports, and ensured uniform branding across all locations.

Ground Level Impact

The Result

The campaign was monitored in real time, verified at every site, and executed with consistency across rural and urban regions. Discrepancies were flagged, corrected, and resolved without delay.

This level of oversight played a key role in driving awareness and adoption—supporting the rise in LPG coverage from 62% in 2016 to 99.8% by 2021 and making sure that the government’s clean cooking fuel policy was actually put into practice.

To access the full audit and see how we supported the campaigns at scale, fill out the form below.

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