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Auditing a Nationwide OOH Campaign for A Flagship Government Scheme

The story of a government flagship scheme that used OOH media to reach the masses — ensuring visibility, accountability, and impact across every corner of the country.

Audit and media monitoring

Accountability, Reach, and Real-Time Monitoring

The Pradhan Mantri Ujjwala Yojana (PMUY) campaign is a government-led initiative designed to spread awareness about clean cooking fuel across India. With over ₹600 crore in allocated funds, the campaign needed to be executed across thousands of locations with complete accountability.

OOH branding was deployed at scale—across fuel stations, rural towns, and remote districts. Every site had to be verified. Every rupee had to be justified.

Digital infrastructure for real-time audit

The Digital Infrastructure for Nationwide Execution

We provided the digital infrastructure to enable real-time audit, verification, and monitoring—across 700+ districts and over 2,10,000 media sites.

Authorities used our technology to track performance at every site, verify media placements, eliminate pilferage, and ensure full compliance. Tamper-proof evidence, geo-verification, and structured reporting gave them everything they needed to manage a campaign of this scale—with confidence and clarity.

OOH Audit & Monitoring System

Field teams, local workers and temporary staff, used our audit tools to report execution, submit site-level proof, and provide remarks from remote areas in real time.

Senior officials tracked campaign performance across states, reviewed verified reports, and ensured uniform branding across all locations.

Ground Level Impact

The Result

The campaign was monitored in real time, verified at every site, and executed with consistency across rural and urban regions. Discrepancies were flagged, corrected, and resolved without delay.

This level of oversight played a key role in driving awareness and adoption—supporting the rise in LPG coverage from 62% in 2016 to 99.8% by 2021 and making sure that the government’s clean cooking fuel policy was actually put into practice.

To access the full audit and see how we supported the campaigns at scale, fill out the form below.

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