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OOH Audit
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Physically verify the existence, condition, and visibility of media assets before acquisition to ensure accuracy, compliance, and informed decision-making.

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Pre-Acquisition Audit

Verify Before You Invest in Media Assets

Pre-Acquisition Audits help media owners, buyers, and investors evaluate the actual condition and viability of OOH sites before any deal is signed. We conduct on-ground verification to confirm asset existence, placement, and visibility—giving you clear insight into whether the listed media inventory is worth the price. It’s a necessary step for pricing accuracy, feasibility analysis, and long-term returns.

BTL Campaign Tracking

Verified Ground Data for Smarter Media Investment

Every investment in media assets should begin with verified ground data. Our audits eliminate ambiguity by assessing the real-world status of each site—ensuring your decisions are based on what’s actually installed, not just what’s promised.

  • Confirm Asset Existence

    Confirm Asset Existence

    Physically verify that each media site listed is actually present at the location.

  • Assess Condition & Visibility

    Assess Condition & Visibility

    Check for wear, damage, obstructions, or anything that may affect campaign performance.

  • Flag Discrepancies Early

    Flag Discrepancies Early

    Identify any mismatch between listed inventory and actual site status before the deal is done.

  • Support Pricing & Negotiation

    Support Pricing & Negotiation

    Use verified data to strengthen your pricing decisions and avoid overpaying.

  • Structured Reports with Visual Proof

    Structured Reports with Visual Proof

    Receive reports with time-stamped images, location details, and clear audit remarks.

  • Custom Scope Based on Deal Size

    Custom Scope Based on Deal Size

    Tailor the audit to suit individual sites, regional clusters, or large-scale acquisitions.

Pre-Investment Audits That Work on Your Scale

Whether you’re evaluating a few sites or reviewing an entire city’s inventory, our audits scale to match your acquisition plan. We verify each location on-ground—across urban, semi-urban, or remote areas—ensuring listed assets exist, meet quality expectations, and align with your investment goals. Pre-acquisition audit ensures every investment decision is backed by clear, verifiable insights—not assumptions or outdated listings.

Pre-Investment Audits

Due Diligence Backed by Field Data

Validate Media Listings Before You Acquire

Validate media

Media asset listings aren’t always accurate; sites may be missing, in poor condition, or positioned poorly. Without verification, you risk overpaying or acquiring non-functional assets. A pre-acquisition audit gives you a clear view of what you’re getting, preventing last-minute issues and future disputes.

  • Confirm each site’s presence and structural condition.
  • Check visibility, relevance, and real-world impact.
  • Identify any misrepresented or duplicate listings.
  • Avoid delays, renegotiations, and post-deal escalations.
  • Make investment decisions backed by ground-truth data.

Frequently Asked Questions

Learn more about our services, tools, and processes, and find quick answers to common questions.

A pre-acquisition audit is a physical verification of media sites before purchase or lease. It confirms the presence, condition, and visibility of assets to ensure what’s listed matches the real-world scenario.

It helps avoid discrepancies, inflated pricing, and non-functional or misrepresented sites. You get clear data to support informed investment decisions.

Billboards, unipoles, kiosks, wall paintings, transit media, and other OOH formats. The audit scope can be customized based on the acquisition.

Yes. Our team conducts on-ground verification across cities, towns, and even remote locations based on your campaign or acquisition needs.

You receive detailed reports with time-stamped photos, GPS-tagged locations, site remarks, and a summary highlighting any issues or mismatches.

Absolutely. Verified data on condition and visibility helps in accurate valuation and gives you leverage during negotiations.
Learn more about BTL campaign tracking, see how real-time data and geotagged reports keep your activations on track, and get pricing tailored to your campaign needs.
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